Episode 16: Stacey Ferguson Confesses

Welcome to Confessions of a WERKaholic where we share the untold success secrets of fearless female bosses! One major life changing lesson I’ve learned on my Entrepreneurial journey is that the real power, the true leverage is in people. We learn from one another, we support one another and most importantly, we connect one another. My goal is to always learn at least one lesson from everyone I come in contact with because our connection was no accident. So, in this series I’m sharing wisdom and knowledge through the experience of WERKing women I’m blessed to know.

Stacey Ferguson is the Chief Empowerment Officer of Blogalicious- a community and conference for influencers of color. In this episode, she shares how she was able to walk away from her career practicing law to follow her passion. Plus, find out how she balances business, love and motherhood.

make 56k

How I Made 56K in 3 Months

Yes, you read that right.

The girl who made $32,000/year teaching just brought in more than my annual salary in just the first quarter of the year.


When I pulled my income reports and calculated how much I’d made, I actually shocked myself. 





What’s even crazier is that I’m actually doing less work now than I was then…hell, I’m doing less work now than I was just last year.

2016 was hard work, I was traveling to a new city every single month for my book tour but even though I was busy, I wasn’t “balling.” LOL. As much money as I made traveling the country, I spent just as much re-investing in my brand. And at the end of the day, I pretty much broke even.

Although the book tour was something I dreamed about doing, I was tired as hell by the end. So, I decided to do things differently for 2017. Even though I released my second book, I decided against a tour. I knew that if I worked smarter this year, I could still impact women but with less effort.

So, how did I manage to make 56K in just 3 months?

#1 Eliminate distractions

The one question everyone wanted to ask me this year was: “Are you doing another to?” and my answer was “nah.” I’ve already proven to myself I could make that happen. This year I was very intentional about what I wanted to spend my time doing. I decided at the end of last year that my goal for 2017 would be to help as many women get closer to their goals as possible. In order to do this, I literally had to dedicate myself to their dreams. I had to eliminate any and everything that was distracting me from that goal. I “trimmed the fat” and stopped doing anything that no longer served a purpose in my life. It was really important for me to stop trying to do what “everybody else” wanted me to do and focus on what I’m meant to do. This planner really helped me to prioritize my time.

#2 Delegate

This is one of the hardest thing I’ve ever had to do…literally giving over control of my baby (my brand) to someone else is hard as hell. But in order to transition from self-employed to business owner, there were tons of tasks that I had to let go of. True leadership comes down to your ability to delegate and in order to scale my business, I had to put systems in place.

#3 Offer Value

The bulk of my income this year has come from two projects: The Inner Circle and #BusyAtTheBeach. The Inner Circle is an professional mentoring program for women who want more out of life…whether it’s more happiness, more money or more positivity– my support group for success has been a major hit. Women from all over the country come together as accountability partners and I provide practical resources and masterclasses to help them achieve their goals. One thing I think my mentees love the most is their direct access to me. I can literally save them time, money and frustration by sharing my lessons learned. This month, for example, we’re focusing on how to make sales…I’m literally sharing the exact principles I use to make thousands of dollars from my digital brand.

#BusyAtTheBeach on the other hand is a girls getaway with one mission: to empower women to play as hard as they WERK! For hard working women who have dedicated their lives to building their dreams, the trip is an opportunity to celebrate their success. So, it’s no surprise that over 60 women have reserved spots for Cabo. So next year, I’m adding even more destinations to the list! By offering unique and VALUABLE programs, my audience has grown to trust me. They see my passion for what I provide and are eager to learn and grow with me.

In order to live a life that you love and create limitless income, you have to get clear on your calling. If you every find yourself feeling stuck, ask yourself:

Am I passionate about what I’m doing?

Am I solving a problem?

Am I answering a need?

Am I offering value?

Am I using my time and talents wisely?

Back when I was doing everything for everyone, confusion about my calling really started to cost me. It cost me time. It cost me money. It cost me energy.

My Q2 goal for you is to WERK smarter, not harder! {Find out how I can help keep you accountable and get to the coins.}




Episode 15: Arnita Johnson-Hall Confesses

Welcome to Confessions of a WERKaholic where we share the untold success secrets of fearless female bosses! One major life changing lesson I’ve learned on my Entrepreneurial journey is that the real power, the true leverage is in people. We learn from one another, we support one another and most importantly, we connect one another. My goal is to always learn at least one lesson from everyone I come in contact with because our connection was no accident. So, in this series I’m sharing wisdom and knowledge through the experience of WERKing women I’m blessed to know.

Arnita Johnson-Hall is the CEO of AMB Credit Consultants and the Creator of Luxurious Credit. She’s passionate about educating people on their personal credit and in episode 15, Arnita shares the secrets to balancing life as a wife, mom of 4 and million dollar business woman. Plus, find out the one thing you need to know in order to build your personal credit.

Biggest+Best Women’s Weekend of the Year


Early Bird passes are on sale NOW for the biggest + best women’s weekend of the year!

When I first had the idea to host an empowerment conference, my goal was to bring together women from all over the country who were ready to make major moves toward their dreams.

Whether climbing the corporate ladder or aspiring to be their own boss, I wanted to share resources that empower women to go after their goals and never settle for sh*t. And I’m proud to say that’s what WERKPraySlay is all about.

WERKPraySlay is 3 full days and 5 events that will:
•allow you to mix, mingle and network with like-minded ladies
•provide practical resources to thrive in corporate America OR start your own business
•share a new perspective on dating, relationships, and marriage
•give you an opportunity to celebrate alongside other hard werking women

{Check out last year’s weekend recap here}

This year’s event lineup includes:
Friday November 3rd
VIP Mastermind Session – invite only
Glam Night Out Pamper Party

Saturday November 4th 
BYOB #BeYourOwnBoss Empowerment Conference
WERKaholic Award Celebration

Sunday November 5th
The Big Hat Brunch

You gotta be here.

Early Bird passes have perks! Save on your pass by purchasing it ASAP!

You can use this link to get yours. Please note that we also have a payment plan available.

Get excited because this is going to be a life-changing, game-changing weekend!


Choose to invest in yourself. Choose to believe that you deserve better. Choose you.

<<Get your ticket>>



4 lessons learned in Phoenix

So I’m writing you from Phoenix, I’m here at the Black Enterprise Women of Power conference and I wanted to drop you a quick note.

Last night, I had the pleasure of attending the Legacy Awards Gala where 4 phenomenal women were recognized for their contributions to our community. It was truly breathtaking to be in the company of so many BAD ASS boss women and to witness so much #BlackGirlMagic.

There were 4 things I took away from the awards that I wanted to share with you *|FNAME|*:

#1 Don’t take no for an answer
Ursula Burns is the first black women CEO of a Fortune 500 company (Xerox) and took the power when ladies in leadership was unheard of. When she accepted her award, she made note of how much determination played a role in her dreams coming true.

If you want what you want bad enough, you’ll make a way out of no way. Don’t ever allow anyone’s no to stop you from creating your yes.

#2 Everything is negotiable
Men are brilliant in boardroom negotiations, but women often seem to fall short. One thing that you MUST know if you want to be successful and taken seriously is that you have the power to negotiate everything. 

#3 Be who you were born to be
There is something that you were born to do, some message you were born to share, a cause you were born to create..if you haven’t fulfilled your life’s destiny you are literally wasting your time. When Phylicia Rashad accepted her award, she made note of always knowing her life’s purpose and unapologetically following her dream.

Spend some time discovering what you were created to do, what your life’s mission is meant to be. 

#4 Be willing to walk away
In order to sustain success, you have to be willing to choose yourself no matter what. If a situation no longer serves you, walk away. If your circle no longer serves you, walk away. If your salary no longer serves you.

Remember that God has something more for you than what you’re currently experiencing. Even if you’re living a good life, God is ready to present you with great.

So, are you willing to do the whatever it takes to leave your legacy? 

If you’re not quite sure what your life’s purpose is, my mentor community is the perfect place for you to figure it out. With mindset masterclasses, power calls, success support AND accountability partners– you are guaranteed to get closer to your goals.

Are you willing to WERK for what you want? {Sign up for mentoring}



3 Signs you started the wrong business

In the world of Instagram brands (the ones who don’t have a website and simply sell through their page), it’s easy to believe that get-rich-quick businesses are the way to go.


If you don’t establish your business on a solid foundation, you’re going to struggle to sustain any success you’re lucky enough to come by. Not sure whether or not you picked the right field? These are three signs you probably started the wrong business:

1. You feel uninspired

If you’re having a hard time coming up with any original ideas, it’s a clear sign that you started the wrong business. Every entrepreneur goes through “dry spots” where the creative juices aren’t flowing so frequently, but if you constantly find yourself grasping for creativity that’s a problem.

When you’re working in the field that fulfills your life’s destiny, the ideas will flow to you and through you. If nothing seems to inspire you, it may be time to reconsider your chosen industry.

2. Your products or services aren’t selling

It’s unrealistic to expect your products to fly off the shelves on the day you release them, but if you haven’t sold a single thing in months; something is wrong. Maybe there isn’t a real need for your products or services. Perhaps your price point is off.

When you’re not meeting your sales goals, it’s time to create a new strategy. Survey your audience and find out what the real problem is so that you can create a solution.

3. You started your business based on what someone else was doing

Many entrepreneurs make the mistake of choosing their industry based on the income of others. How many times have you scrolled through the gram wondering how “they” are making so much money and then thought to yourself “I bet I can do the same thing!” Well, some people have that thought and then actually pursue it.

Those people don’t last. Unless you are passionate about your plans, you won’t be able to sustain success when the struggle gets real. Instead of basing your business plan on the potential income, think about your life’s purpose. Is this something you’re passionate about? Is this business one that you can be proud of? Can you confidently convey your brand message and vision of the business?

If not, you probably started the wrong business.

If your goal is to truly sustain success (not just attain it) then your motives must be more than just making money. Instead, find something you’re passionate about first, then come up with ways to profit from it.

Originally featured on



monetize your message

4 Ways to Monetize your Message

Whether you have hopes of becoming a best-selling author, overbooked speaker or life changing coach, you have to find a way to monetize your message. It’s nearly impossible to use your gifts, talents and experiences to fund your life if you’re not making any money.

Before you can monetize your message, you have to be sure you’re starting on a solid foundation. Consider these 4 ways to monetize your message:

#1 Pinpoint your ideal client

Who is your perfect client? Ideally who is it that you actually want to spend time serving? Who does your message connect to? What do you really know about this person? Some questions to consider in putting a face on your perfect client are: what does she need? what does she want? what is she interested in? what is she reading? who is she following? what magazine/blogs is she reading? 

The more you know about your ideal client, the more you can market your message directly to her.

#2 Build an authentic audience

DO NOT BUY FOLLOWERS of any kind, I don’t care what reason you have to justify it..just don’t do it.. take it from someone who made that silly mistake when Twitter was first poppin’ and I thought I needed fake followers to build a following. I was wrong.

It was a waste of time and money and when they cleaned out all the fake accounts, it was embarrassing as hell to go from 33K to 3K in one day. Just don’t do it.

Build an authentic following by having something of value to offer. You gotta give the people a reason to tune in. Do you engage your audience by being entertaining? Do you educate them? Empower them? If you create a message worth sharing, monetizing it is simple.

#3 Master your Message

Don’t be the fool who gets booked and flops. You have to master your message.

And you can’t wait until someone books you for something to start practicing. Each and every time you leave your house, you have an opportunity to meet the next check or contract. As an entrepreneur, you’re always on. Literally. 

So spend time getting really good at presenting your message so that you can make the most of it. Not really sure what your purpose is? This will help for sure.

#4 Create a profit plan

The coins are not just going to come to you, you have to create a strategy to secure the bag.

[bctt tweet=”The coins are not just going to come to you, you have to create a strategy to secure the bag.” username=”koereyelle”]

What products, services and side hustles can you create that align with your message?

Products to consider: ebooks, guides, published books, workbooks, journals/notebooks and other merchandise that aligns with your message– the key is for your products to be a physical representation of your message, don’t just create something that you think will sell.

Services to consider: coaching, consulting, teaching and tutoring. You have a wealth of knowledge that you’re probably not even tapping into. If you take the time to assess yourself, you can use what you already know to create a new stream of income.


Whether you realize it or not, there’s something that you’re meant to do. Something that you were born to do. Something that you’re being called to do… right now.

There’s no time to waste, only time to win.

[bctt tweet=”There’s no time to waste, only time to win.” username=”koereyelle”]




Are you living the same life year after year?

Can you believe it’s March and spring will be here before we know it?! Before too much time gets away, it’s always a good idea to assess your success.

Cuz ain’t nobody got time to live the same life year after year!! 

In January we go full force into our “new year, new you” ish but by March we’re back to the same ol’ same ol’ so before that happens, do these three things to make sure 2017 is a success:

#1 Review your progress
Take out that vision board you created a month ago, turn back a few pages in your planner and see just how far you’ve come from where you started. If you’re still in the same place, it’s time to get unstuck. 

#2 Assess your strengths 
Figure out what’s working for you and build on that. Surely there’s something working in your favor. Is it a new mindset you finally developed? A new connection that could be profitable? A new business idea? A new opportunity? Find your strengths and create a strategy that aligns with what you’re good at.

#3 Set new goals
If you’ve already checked a few goals off of your list, it’s time to set your sights on new ones. Each and every experience should be used as a lesson and each success should build off of the last. You find yourself getting stuck as soon as you stop setting new goals. {hopefully this planner will help}

Don’t let 2017 get away from you!!! Whether you’re a single woman with some wife goals or an employee with some entrepreneur goals, it’s time to get to WERK.

Here’s a great place to start…
For my single ladies: Connect with marriage-mentors who share wives wisdom on what to do before you say I do. From private cooking demos to workshops with the wives, The Single Wives Club new membership program has something for everyone. <<Learn about membership here>>

For my aspiring entrepreneurs: Connect with like-minded ladies and get the accountability partner you’ve been looking for by joining the Inner Circle or meet me in Atlanta for our 5th Annual WERKPraySlay Weekend in November [get details here] Your network really does determine your net-worth!!! It’s time to surround yourself with WERKing women so you can get finally what you really want!



How I manifested a 7 city tour

One year ago today I kicked off my WERK101 book tour in NYC?! We packed out a swanky penthouse suite, pampered some werkaholics and honored some werking women! New York showed up and showed out!! Soon after, I hit six other cities sharing my message to women that they can absolutely have whatever they’re willing to WERK for!

You know what’s crazy though? Two years before the book tour, I put “paid tour” on my vision board not knowing what kind of tour I wanted…I just knew I wanted to travel the country doing what I love AND get paid for it. Back then I didn’t have a book or any other reason to tour.

But, when the time was right– it happened. Everything lined up perfectly and I really pulled off seven successful events…that’s how God works. When the timing is right and you’re really ready, you receive what you’ve been praying for.

So when I look back on it and retrace my steps, there’s 4 things I did to manifest the tour:

#1 Got really clear
Just saying I wanted a “paid tour” didn’t mean much. It wasn’t until I gained some clarity (& stopped procrastinating) and finished my book that I even had a purpose for a tour. Sometimes we sabotage our own success by doing things out of order…You can’t put the cart before the horse. So until I had a purpose to tour, it wasn’t possible.

#2 Be strategic
If I would’ve pulled seven cities out of a hat to visit, my events probably wouldn’t have been successful. Until I was specific with where I wanted to go and who I wanted to reach, I had a hard time creating a strategy that made sense. In life, you don’t just get what you want– you get what you work for.

#3 Speak it into existence
I cannot tell you how powerful your words are, you must use them wisely. In order to really become successful, you gotta get good at siking yourself out. Say it until you believe it and don’t let anyone convince you that you’re crazy. I claimed being a best-selling author before I became one, I claimed being featured in magazines, I claimed the coins and I dare someone to tell me they’re not coming.
[bctt tweet=”Say it until you believe it and don’t let anyone convince you that you’re crazy.” username=”Koereyelle”]
#4 Be willing to invest in yourself
You have to pay to play.. PERIOD. If you’re not willing to invest in yourself, you can’t expect anyone else to. Sometimes the investment isn’t even money though. Sometimes it’s the time, energy, effort and resources that you must dedicate to your dream. Sometimes the investment is the long hours. Sometimes it’s doing the tasks you hate doing but you know must get done. If you’re going to make it happen, make sure you’re doing your part.

[bctt tweet=”You have to pay to play.. If you’re not willing to invest in yourself, you can’t expect anyone else to.” username=”Koereyelle”]

How much have you been investing in your goals? If not enough, get organized so you can prioritize your life. This is one of my FAVORITE tools to manage my time and task list.



black owned business

Group Economics: 7 black owned business to support in 2017

Welcome to Black History Month 2017, another opportunity to celebrate all beautiful things BLACK owned, black inspired and black created. If there was ever a time in history where group economics was necessary, the time is now.

The concept of group economics is that black dollars circulate at least 8 times before leaving the black community. Therefore, the goal is to support our own so that our businesses can continue to thrive.

Would you believe that researchers are estimating black buying power to be 1.3 trillion dollars in 2017? If the resources, effort and energy are put into our own community– Black Wall Street could be rebuilt in no time.

Not sure where to start or who to support? Check out these 10 black owned businesses to watch in 2017:

#1 CreateHER Stock

This black owned stock photography company was created by Neosha Gardner in 2015 out of frustration for not being able to find images that were relatable for black women. It’s a grassroots resource that provides a go-to digital space for stock imagery that can be used for lifestyle, business, and even everyday content creation for bloggers, creatives, and online influencers of color.

#2 McBride Sisters Wine Company

This black owned wine business was started by two sisters who were separated at birth. Although they grew up on different continents, they were both raised around vineyards. In the last 11 years, they’ve created an entire line of wines from vineyards in California and New Zealand. Today, their brand can be found in Kroger, Safeway, Vons, BevMo and Wegmans. They also have a wine club that you can join the wait list for.

#3 Brighter Affairs Event Experts

This Atlanta based event planning company aims to make your next celebration one to remember! Created by Alicia Fitch in 2012, Brighter Affairs provides event production, wedding planning, set design, floral design and DJ services provided by her husband DJ Matta Fact! Whether you’re in Atlanta or beyond, this husband/wife dynamic duo can help you create memorable moments!

#4 Gifts From a Virgo

These hand-poured 100% soy candles leave a remarkably strong scent in your home without all of the toxins that typical candles emit. Created by Kristin Scott, the company’s mission is to provide gifts that entice the senses physically and mentally. Plus, these candles double as massage oil, since soy is rich in vitamin E.

#5 Flavour De La Baye

Enjoy Caribbean flavor from the comfort of your home with these seasonings, desserts and beverages, available for order online. From rum cake to curry powder, there’s something delicious and delectable for everyone to enjoy. Not in the mood to cook? Check out their event catering options.

#6 My Butter Bar

When Founder Kimberly-Chloe Wilson began to suffer from sensitive skin, she became ingredient obsessed which led to her in-home experiments and eventually the creation of My Butter Bar skincare line. This skin care company  strives to create innovative, raw-natural products. Their products deliver phenomenal skin and hair moisturizing, exfoliation and cleansing …without the use of potentially carcinogenic toxins like sulfates, parabens, petroleum, and phalates.

#7 Sleep is 4 Suckers

Created by David Shands, this clothing brand is geared toward anyone that’s ever lost sleep doing what they love. With dynamic and unique phrases, messages of empowerment and a mission to give back to the community– David has created something worth watching! This Atlanta based business not only makes a statement with it’s merchandise, it’s events and learning opportunities always provide lasting life lessons. You can shop and support locally in Cumberland Mall as well as online.

Article originally posted here via